The impact of tax policy stimulus on automobile choice- Evidence from Chinese automobile industry

application of brand personality scale in automobile industry: the study of samand’s brand personality dimensions

این تحقیق شخصیت برند سمند را در ایران با استفاده از مدل پنج بعدی آکر (1997) بعنوان یک چهارچوب بطور توصیفی سنجیده است. بنابر این چهارچوب که دراصل در 42 جزء (42 ویزگی شخصیتی) ودر پنج بعد شخصیتی طراحی شده بود ودر کشورها وصنایع مختلف آزموده شده بود, پرسنامه به زبان فارسی ترجمه شده و با استفاده از روشهای ترجمه معکوس و مصاحبه عمیق با 12 متخصص ایرانی به 38 جزء کاهش یافت. و نظرسنجی ای در پنج نمایندگی ا...

Automobile Industry

Literature Review Automobile Industry Abhijeet Singh and Brijesh Kumar (2011) Hero Honda Motors Ltd, is running a program called Good life Passport to Relationship Reward, with an objective to create an innovative environment for interaction between Hero Honda and its customers. Members of this program are given a magnetic card in which all information is stored and this card is swiped when usi...

Simulation in the Automobile Industry

In this chapter we discuss the use of computer simulation in design and operation of car and truck assembly plants as well as automotive components manufacturing plants. Most of the automotive manufacturers worldwide and, in particular, the big three U.S.-based companies (General Motors Corporation, Ford Motor Company, and Chrysler Corporation) currently require that all new and modified manufa...

Consideration of Sustainable Manufacturing in Chinese Automobile Industry: Framework & Priorities

In order to safeguard the future of Chinese automobile industry, and maintain and strengthen its acceptance in Chinese community, it should be made a commitment to sustainability. The approaches to sustainability in Chinese automobile industry should comprise three aspects: nature conservation, production-related environmental protection and “5R” implementation which is considered as sustainabl...

Reorganization of the Global Automobile Industry